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KUALA LUMPUR: An e-commerce white paper which surveyed 1,504 e-shoppers Malaysia, has found that 29 per cent or 436 of avid e-shoppers, or e-shopaholics, contribute about 50 per cent to the total e-commerce volume in the country.

Ninja Van Malaysia has partnered Geopost to release its latest white paper – What's next for the future of E-commerce in Southeast Asia? 

The study was conducted across six countries, namely Malaysia, Singapore, Philippines, Indonesia, Thailand and Vietnam – with over 9,000 participants to shed light on this group of avid e-shoppers, dubbed "e-shopaholics".

E-shopaholics shop twice as much as the average e-shopper online, with a number of self professed e-shopaholics buying more than 70  per cent of their stuff online across multiple categories. They also buy across multiple categories and platforms - Facebook, Instagram, TikTok Shop, and marketplaces.

It found that e-shopaholics in Malaysia shop on average in 11 different categories, namely beauty and healthcare, electronics, and fashion.

The white paper also explores the shopping behaviour of e-shopaholics and recommends solutions to help e-commerce sellers engage them at key stages of their shopping journey.

Ninja Van said the latest white paper reaffirms their commitment to understanding the ever-changing landscape to provide e-commerce sellers with hassle-free delivery solutions that supercharge their business. 

E-shopaholics make up 15 per cent of the SE) e-shopper population, and they are responsible for 45 per cent of the total e-commerce purchases.

Most e-shopaholics are found to be early adopters of online shopping.  As such, they are experts at navigating the e-commerce ecosystem and are highly proficient in navigating omnichannel to buy what they want. 

Online shopping is second nature to these e-shopaholics, as they buy often and across multiple product categories, shopping twice as much as the average e-shoppers.

Ninja Van Malaysia chief executive officer Adzim Halim said well-versed in the intricacies of online shopping, e-shopaholics have much higher standards than your average e-shoppers. 

"From the initial browsing to receiving the parcel after the clicks and taps, each stage is essential to ensuring an e-shopaholic's loyalty." "Through our white paper on e-shopaholics, we hope to shed light on this group of avid e-shoppers to prepare SEA e-commerce sellers as we enter the next stage of e-commerce," he said in a statement today.

Source: https://www.nst.com.my/business/2023/08/939698/about-436-e-shopaholics-contribute-50-pct-countrys-total-e-commerce-volume