SHOPEE is constantly looking to improve and onboard more sellers, as well as incentivise new sellers, to allow more services and products for the buyers.
This is in line with the growing digital economy that is expected to contribute 25.5% of GDP by the end of 2025.
Shopee Malaysia head of marketing Kenneth Soh said the e-commerce industry is currently in a healthy state, especially post-pandemic due to digital adoption.
“Shopee is seeing a lot of user growth compared to the pre-pandemic era.
“However, with inflation and high cost of living, we strongly believe that being able to provide a low price point is extremely important,” he said at Shopee’s Seller Summit 2023 today.
There are close to two million active sellers on Shopee.
“Although there is a large number of sellers, they are of varying sizes. In the past year, we invested a lot into onboarding sellers in collaboration with government agencies, especially for rural sellers,” he added.
Given the expanding seller number, Soh said Shopee will prioritise locals to enable them to be more sustainable and innovate their operations.
Over 1,200 sellers participated in the Seller Summit 2023.
“This annual summit provides a platform for Malaysian sellers to incorporate the latest online consumer trends. It serves as an avenue for effective communication with our sellers, enabling them to receive important business updates and fostering valuable networking opportunities among themselves and other businesses,” Soh said.
Shopee also announced a few initiatives for seller growth this year including enhancing capabilities across logistics and payments, and prioritising brand protection to enable better shopping experiences for value-based customers.
It also maximises customer lifetime value from its large user base by building cross-category synergy and deepening the connection between sellers and their customers, increasing shopper engagement and maximising sellers’ reach.
The summit featured an engaging panel discussion with Shopee’s top sellers, including both established businesses that have successfully scaled and those who are just starting out.
Mohd Zaid Othman, the founder of Lampu Cherita, a brand that sells locally-sourced and homemade candle products, said joining as a seller on Shopee four years ago had allowed his business to achieve an encouraging number of sales.
“We leverage on the Shopee affiliate solutions and join their campaigns, and we are glad that Shopee has helped us to promote products internationally and support the local industry,” he said to The Malaysian Reserve (TMR).
“I am also part of the Shopee Bintang sellers programme where we encourage and guide other sellers to successfully sell on Shopee and scale their business,” he added.
Meanwhile, Be Nourish director Eelin Lim said the revenue of the health and wellness supplement brand has increased by 30% since it started on Shopee last year.
“In less than one year, we managed to increase 30% revenue and expand our stock keeping unit (SKU) range from six to 22. Shopee has significantly boosted our brand awareness, and we have received positive feedback from Shopee customers who have experienced the benefits and effectiveness of our products on their body condition,” she told TMR.
Source: https://themalaysianreserve.com/2023/06/21/shopee-to-onboard-new-sellers-with-incentives-and-programmes/