FOR many businesses, one of the main struggles is figuring out how to promote their brand.
Especially for small and medium-sized enterprises (SMEs), the team may lack knowledge and expertise in running effective marketing campaigns — inexperienced marketing managers often end up blindly navigating the digital advertising space, unsure if they actually make an impact.
Meanwhile, companies with a tight marketing budget cannot afford to allow advertising dollars to go down the drain, which is where REV Ad Manager (RAM) comes in.
RAM is a self-serve platform in collaboration with REV Media Group, and aims to empower local SMEs by leveraging on its extensive distribution network as Malaysia's leading digital publisher.
With affordable advertising packages that begin from RM1,000, RAM allows brands to ride on its 39 media assets and 15.8 million unique consumers, resulting in effective marketing campaigns without breaking the bank.
OPENING MORE OPPORTUNITIES
CROWDFACTOR X, a crowdfunding online reality show, wanted to drive traffic to their website for a live web broadcast of the show.
With just RM4,000, they were able to run four successful campaigns with RAM, not just bringing in viewers, but also securing future partnerships, according to Ernie Chen, director and host of CROWDFACTOR X.
"We have successfully generated a total of 54,000 viewership to our CROWDFACTOR X content after running ads with RAM," he said.
"We also attracted lots of sponsors who are willing to sponsor for the next series and planning for the next marketing project. Running ads with RAM is definitely the most cost effective marketing ads tool that will create immediate sales results," added Chen.
In total, CROWDFACTOR X ran four campaigns in two ad formats, with both ad formats overachieving. For the MREC ads, the clickthrough rate (CTR) increased from 0.18 per cent to 0.30 per cent; as for the Mobile Sticky Bottom ads, the CTR jumped from 3.08 per cent to 5.1 per cent, successfully exceeding the benchmark.
GAINING MORE SALES
As for family-friendly clothing brand, Umbi Kids, they approached RAM to assist in generating more sales leading up to Hari Raya.
For fashion companies, getting the right audience to view their products is vital, as this often translates to purchases being made.
With a budget of just RM2,000, Umbi Kids was able to focus on a single campaign that saw their CTR increase to 3.53 per cent, which in turn led to higher sales during the festive season.
According to marketing director of Umbi Kids, Heng Yeow Tang, RAM empowered them to reach out to more targeted audiences.
"They are flexible in customising the marketing campaign based on your marketing budget, which is extremely helpful," said Heng.
AN EASY WAY TO ADVERTISE
Now, local SMEs no longer need to worry about setting up advertising campaigns on their own, as RAM offers an easier, more effective solution.
With RAM, here are a few added advantages:
- Businesses can buy into network audiences, instead of individual channels
- Businesses don't have to choose channels. RAM will recommend and serve the most suitable ones.
- Businesses get to enjoy strategic audience targetting with AI consumer models
For brands and SMEs looking to make use of RAM, all it takes is five simple steps to get results:
STEP 1: Create campaign
STEP 2: Create audience
STEP 3: Create creative
STEP 4: Pay and publish ad
STEP 5: Get performance report
Source: https://www.nst.com.my/business/2022/06/807427/local-businesses-see-results-targeted-ad-campaigns