The program, now in its third edition, aims to help startups, SMEs and businesses adopt digital technology to drive productivity and growth.

Sixteen Malaysian SMEs have been selected to take part in UOB’s three-month-long digital accelerator program, the bank announced in a press release on Tuesday. The firms taking part in the «Jom Transform» program, whittled down from more than 900 applications, are from diverse sectors, including food and beverage, healthcare, consulting, logistics, manufacturing and more.

As part of the program, these businesses will be paired with mentors, which include the Chinese Chamber of Commerce & Industry of Kuala Lumpur & Selangor, Malaysian Association of Tour and Travel Agents, Maxis, Malaysia Digital Economy Corporation and SME Corporation Malaysia, who will advise them on how to optimize workflow processes and inventory, distribution and human resource management systems.  They will also be paired with technology partners to pilot and assess digital solutions.

«As family-owned businesses transition from the first- to second-generation leadership, we see an accelerated use of technology in their business. Yet many business leaders lack the skills to implement digital solutions successfully and effectively,» Wong Kim Choong, UOB Malaysia CEO, said about the opportunities and challenges SMEs in Malaysia face.

Jom Transform is run by UOB and Singapore-based innovation accelerator The Finlab. It was announced in June in Malaysia, following successful editions held in Singapore (2018) and Thailand (2019).