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KUALA LUMPUR: Lazada Malaysia has launched the Hari-Harimau 2022 New Seller Kickstarter Package, in response to the pandemic's continued impact on Malaysia's small businesses by making it easier for them to move online and assist their growth. 

The initiative includes educational, logistics and financial incentives to help small and medium enterprises (SMEs) ease operational costs and grow their online presence, while setting them up for long-term growth and sustainability. 

The programme extends Lazada's long-term commitment to support the digitalisation of traditional and small businesses, thus ensuring their inclusion in the growing digital economy.

Lazada Malaysia chief operating officer Darren Rajaratnam said amid recurrent outbreaks and the emergence of new virus strains, Malaysian small companies,

"Our Hari-Harimau package is designed to aid small companies in navigating this changing landscape, as the economy continues to slowly recover and customers adapt to new buying habits and embrace digital commerce.

"We will continue to optimise on our technology and reach to find new ways of doing business that can inclusively support everyone," he said in a statement today.

Lazada Malaysia said new sellers onboarded from Feb 22 until Dec 31 this year under the package would have full access to Lazada's suite of technology and innovative digital tools, as well as hands-on support to facilitate their onboarding and grow their online customer base. 

Key areas of support include easing operational cost with free set-up cost, zero per cent commission fee, two per cent payment fee waiver and free shipping service.

It also includes a free one-month access to Customer Engagement Management (CEM) tool - a premium feature that enables Lazada sellers to proactively engage with the customers.

Lazada Malaysia said its seller support measures were part of its efforts to assist local communities in coping with the Covid-19 pandemic. 

"Pakej Kedai Pintar", Lazada stimulus package for small and medium enterprises was launched in April 2020. 

Lazada recorded more than a 300 per cent increase of new sellers onboarding with a growth sales uplift that more than doubled by the end of 2020.

Source: https://www.nst.com.my/business/2022/02/773941/lazada-malaysia-unveils-hari-harimau-campaign-small-businesses