SHAH ALAM (April 7): The recent Selangor E-Bazar Chinese New Year Campaign achieved RM35.5 million in direct sales, said the Selangor Information Technology and Digital Economy Corporation (SIDEC).
In a statement today, the corporation said the campaign, which ran from Feb 1 to March 7, generated RM619 million in ripple effect on the state economy, including direct sales.
The Selangor government channelled RM2 million in the form of vouchers for the Selangor E-Bazar CNY Campaign that onboarded 19,644 new e-merchants, benefiting a total of 77,903 e-merchants.
This was a 157% increase from the initial target of 12,500 new e-merchants that were expected to be onboarded, demonstrating that more small and medium enterprises (SMEs) had benefited from the campaign, said SIDEC.
According to SIDEC, direct sales were defined as sales directly generated from the Selangor government’s vouchers, while the ripple effect was the total purchased from a particular basket of sales which included other non-voucher subsidised items.
The previous two rounds of the Selangor E-Bazar campaigns in 2020 saw RM43.76 million in direct sales collected and RM1.39 billion in ripple effect on the Selangor economy.
Lazada Malaysia chief business officer Sherry Tan said: “Since we began our partnership with the Selangor government, we have helped to digitise and upskill tens of thousands of Selangor-based MSMEs (including microenterprises) and petty traders, and supported their digital transformation journey with Lazada University to revive, grow and sustain their businesses."
Meanwhile, Shopee Malaysia senior manager (marketing) Tan Ming Kit said: “The campaign also coincided with our 2.2 CNY Sale and thus sellers in the state were able to enjoy high customer traffic. Not only did this contribute to the state’s economy, but it also showed that Shopee help sellers and shoppers alike to embrace digitalisation and assist in making e-commerce accessible, inclusive and beneficial for all Malaysians.”
The top four most popular sales categories of the campaign were health and beauty, automotive and home and living as well as games, books and hobby-related materials.
The campaign was jointly coordinated by SIDEC’s parent Invest Selangor, in collaboration with Shopee and Lazada.
Selangor state executive councillor for industry and trade Datuk Teng Chang Khim also announced the launch of the Selangor E-Bazar Raya 2021 Campaign as part of the state government's efforts to utlitise the digital economy to generate more income for merchants adversely affected by Covid-19, which saw the movement control order (MCO) affecting the livelihoods of SMEs. Similar with the last round of the campaign, the state government will allocate RM2 million in the form of subsidised vouchers. The campaign will run from April 15 to May 29.
Source: https://www.theedgemarkets.com/article/selangor-ebazar-cny-campaign-generates-rm355m-direct-sales-spillover-rm619m