Advertisement

UNIFI Business with its 400,000 small medium enterprise (SME) preferred digital partners signed an agreement to provide entertainment solutions to five business customers, namely the Genesis Life Care Centre, Aturan Lagenda-Ideas Hotel, Capitol Hotel, Federal Hotel and Corus Hotel.

The agreement provides these customers access to premium and exclusive content through unifi TV’s hospitality entertainment solutions where they will be able to choose from three packs to mix and match over 50 channels from live sports, drama series, blockbuster movies, global news, kids, edutainment, lifestyle and many more.

Unifi SME segment head Mohamad Yusman Ammeran said the company remains committed to helping local industries become more sustainable and resilient through comprehensive business solutions to support the SMEs regain their footing post-pandemic.

He added that through these offerings, unifi strives to empower the hospitality industry to attract more customers and revitalise both their businesses and the nation’s economy, and offer local businesses new hospitality entertainment solutions to create greater value for their customers.

“These are part of their convergence solutions that include connectivity, content and digital solutions to empower the hospitality industry to ramp up its offerings more quickly.

“In addition to more than 50 world-class channels from which they can choose, this solution provides the best in-room guest experience with five exciting new premium channels, including Bein Sports,” he said in a statement today.

Yusman added that foreign tourist arrivals reportedly dipped from about 26 million in 2019 to about 135,000 last year, hitting Malaysia’s tourism industry harder than most other sectors.

“As of June 2022, however, tourists exceeded one million and are expected to rise to 4.5 million by the end of the year. 

“Hoteliers are revitalising their businesses and striving to provide more rewarding, comprehensive experiences in their effort to attract more customers,” he added.

Meanwhile, unifi TV head Ho Hock Doong said the new hospitality entertainment solutions were designed to allow businesses the flexibility to customise their TV channels, elevating in-room guest experiences while saving costs at the same time.

“In addition to being in Sports HD, the new premium channels selection will include Degup HD, CGTN HD, and CCTV-4 HD, catering to these businesses’ diverse customers,” he concluded.

Source: https://themalaysianreserve.com/2022/07/18/unifi-business-entertainment-solutions-help-hospitality-industry-rebound/