Petronas Dagangan Bhd (PDB) is extending support to the Domestic Trade and Consumer Affairs Ministry’s “Buy Malaysian Products” campaign by rolling out its own “Love Local Campaign.”

The campaign echoes the ministry’s call to rally Malaysians to support and buy local products to stimulate domestic consumption.

The ongoing Love Local Campaign hopes to create greater awareness of local brands out there with quality offerings comparable to those of global brands.

It also aims to instil pride among Malaysians in the country’s pool of talent and capability and empower them to be part of the Malaysian economic recovery journey.

As part of this initiative, PDB is offering special discounts on selected locally produced food and beverages sold at its Kedai Mesra until February 2021 to encourage Malay-sians to opt for local brands.

In addition, PDB will be working with local partners and vendors to offer a host of food and beverage products as well as hospitality deals.

Between November 2020 and January 2021, customers who spend a minimum of RM30 on fuel or Kedai Mesra items will be entitled to special discount vouchers to enjoy these deals.

Speaking at the event, Domestic Trade and Consumer Affairs Minister Datuk Alexander Nanta Linggi said, “We are pleased to have Petronas’ support in this campaign, which is aimed at boosting local businesses especially in this prolonged challenging climate.

“It is our hope that through this campaign, we can rally Malaysians to support local talents and their products, which in turn can help boost domestic economic recovery.”

The campaign is also in line with PDB’s small and medium enterprises (SME) programme, which has been established for over 25 years to support local entrepreneurs.

Petronas downstream marketing vice-president Ahmad Adly Alias said, “To date, PDB has over 350 local vendors supplying to its Kedai Mesra nationwide, ranging from local specialties such as nasi lemak and fried bihun to local snacks, pastries, condiments and beverages.

“As a homegrown brand, we truly share similar sentiments as the ministry, especially having grown from strength to strength over the years leveraging mainly on local resources.

Ahmad Adly added that through this platform, the company hoped to not only elevate the brand presence of local products, but also encourage the growth of more local businesses within its stores.