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Image credit: The Malaysian Times

LAWAS: The digital marketing platform is the way forward in promoting the traditional products and tourist attractions of Sarawak beyond its shores while invigorating entrepreneurship in the state.

Deputy Chief Minister Datuk Amar Awang Tengah Ali Hasan, who is also Minister of Industrial and Entrepreneur Development, said this when declaring open the Sarawak Federation Women Institution building of Kampung Noor Islam in Kuala Lawas recently.

He noted that the village has many attractions and unique products which could be marketed with the aid of digital economy facilities.

“With technological advance, you tap into creativity to market your traditional products in this digital economy era,” he said.

Awang Tengah acknowledged that that the digital infrastructure was still lacking but said the government had allocated

RM1 billion to increase internet speed and expand its coverage.

“This will help widen the market of products by our entrepreneurs, and our younger generation who are IT-savvy could tap into our strength with ICT-driven entrepreneurship,” he said.

Awang Tengah said people in developed countries loved greens and nature and these attractions could be promoted through the Internet.

“They want to enjoy nature and traditional culture, food and other products, not skyscrapers and buildings which they have plenty back home, and these we can promote through the Internet,” he added.

On the role of women, he said they must be able to balance work demand and family life.

“Women play important roles in every field now, with many holding top posts in the private and public sectors, but ensuring that children are successful and do not fall prey to social ills is the most important for them,” he reminded.

Meanwhile, on the villagers’ requests for upgrading of infrastructures and facilities in Kampung Noor Islam, he said plans are already in the pipeline for a road, telecommunication tower, RM250,000 concrete bridge linking houses in the village, village walkway, drainage, RM100,000 river bank protection and others for the village.

He also suggested widening of the parking area in the village, and advised Lawas district officer Hussaini Hakim to discuss with the Land and Survey Department on possibility of acquiring land for the long term.

The deputy chief minister later announced the approval of MRP grants of RM6,000 each for SFWI Kampung Noor Islam and SFWI Kampung Pemukat, Hadrah group (RM 5,000), JKKK Kampung Noor Islam  (RM 15,000).

Also present were former Limbang Resident Datu Maria Hasman, community leaders and villagers.

Source: http://www.theborneopost.com/2018/01/17/market-traditional-products-tourist-attractions-online/