TESCO Stores (M) Sdn Bhd (Tesco Malaysia) is collaborating with e-commerce platform Shopee Malaysia this Chinese New Year (CNY) through its first-ever Super Brand Day in a three-day campaign that starts today.

The British-founded retailer said in a statement that it will be discounting items up to 50% on its last day with an additional 2,000 vouchers for customers.

Tesco Malaysia CEO Paul Ritchie said its biggest focus is to help people manage the cost of everyday living. Subsequently, the retailer has been investing efforts into a long-term price strategy and keeping prices affordable without compromising the quality since 2016.

“We know that festive celebrations can be taxing on the wallet, so we would like to extend this approach to our customers who shop with us on Shopee Malaysia. In conjunction with our Super Brand Day debut, we are offering as many as 2,000 vouchers for our customers to grab through games and competitions that will be held on Shopee Malaysia during the campaign period,” he said in the same statement.

According to Ritchie, Tesco Malaysia became the first retailer in Malaysia to launch an online presence through Tesco Online, which has continuously grown.

“Our partnership with Shopee Malaysia has been beneficial for us as it has enabled us to expand our online penetration further and reach more online customers throughout the country, which include customers in Sabah and Sarawak where we do not have a physical presence in yet,” he said, adding that Tesco Malaysia is committed to a long-term strategic partnership with Shopee Malaysia.

Meanwhile, Shopee regional MD Ian Ho said Tesco Malaysia is a familiar name to Malaysians and has been growing steadily on Shopee Malaysia’s platform since August 2018.

“Tesco Malaysia’s decision to partner us, (becoming) the first hypermarket in 2020 to run Super Brand Day, and participate in our Shopee CNY Sale is a mark of their commitment to further grow its e-commerce channel. Not to mention the exclusive deals and non-stop promotions from Tesco Malaysia will very much benefit Malaysians, especially those celebrating CNY,” Ho said.

Tesco Malaysia currently offers 1,600 items on the e-commerce platform with more than 400 Tesco home brand items, which on average are priced 10% less than national leading brands, with about 80% of it made by local small and medium enterprises.

Some of the increasingly popular items include Tesco 3-in-1 Coffee which is available in three variants, Tesco’s Teh Tarik and Tesco Choco Malt 2kg.

The range — which sells diapers, lotions, wipes and many more — is designed to meet British standards, while its products are manufactured in Malaysia.